At Davos, Chris Foster, CEO of Omnicom Public Relations Group, discusses with Worth Media CEO Josh Kampel the impact of artificial intelligence on the fields of PR, marketing, and communications. Foster highlights the dual sentiment in the industry: excitement about the potential of AI and concern over its risks. Foster emphasized OPRG's bullish stance on AI, recognizing its ability to enhance precision, scale, and speed in communication practices. However, he also acknowledged the need to be mindful of associated risks.