Ellen Wilcox is the head of the consumer research and insights practice at Listen, an early-stage consumer VC based in Chicago. Fascinated by all things consumer, she turns human stories into consumer insights, and intellectual curiosity into investment conviction. Borrowing from her background in design thinking, she mixes qualitative and quantitative research methods to explore behavior shifts, center the consumer in due diligence, and help brands integrate consumer insights into their organization. In Listen’s recent consumer report, Mindsets from the Middle, Ellen unpacks the mindsets that seem to drive behavior for women in midlife and the barriers that seem to get in the way of women being, staying, and feeling ‘well’ in this life stage.
