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Jenny Just

Jenny Just

Self-Made Female Billionaire Teaching Poker to Help Women Succeed at Every Table
Jenny Just

Jenny Just is a visionary, powerhouse, and one of the few self-made female billionaires in the United States. From the days of cutting her teeth on the trading floor in Chicago to running a fintech empire, she has started and turned around more than 15 companies and has made hundreds of private investments. This passion led her to launch Poker Power in 2020, a woman-led company that teaches poker to all who identify as female. By extension, it teaches women strategic thinking, capital allocation, and decision-making skills to help them in the boardroom and beyond. She believes that the fundamentals of poker are the same in business. Poker can be a gateway for all women to be more confident with risk-taking and money—the game allows you to practice taking risks with imperfect information. Every hand is a negotiation like a boardroom. Claiming a seat at the poker table helps women grow in their careers and move into higher positions where they can create more room at the table for their female peers, which contributes to closing gender-based financial gaps and more. Poker Power is across 40 countries, working with more than 200 corporate partners and educational institutions, and has seen the transformational effect it can have on everyone from teenagers to CEOs40.

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