Natalie Tran, the executive director of the Creative Artists Agency (CAA) Foundation—the charitable branch of the country’s foremost talent and sports agency—has worked for the past 16 years to leverage the organization’s influence and generate sustainable social change. As the daughter of Vietnamese refugees, she was raised attending free art museums and after-school programs. Accordingly, she understands firsthand the profound impact that altruism can have on one’s life.
In 2018, Tran co-founded the I am a voter. campaign, a nonpartisan effort aiming to boost voter turnout across states. Shortly thereafter, she went on to found Civic Alliance in 2020, a business coalition designed to help revitalize employees’ voter turnout and engagement with their civic systems. Its initiatives include mobilizing employees to serve as poll workers and encouraging companies to offer their spaces as potential voting centers. Participating companies include Amazon, Dow, Facebook, and Salesforce, in addition to professional sports leagues such as MLB, the NBA, and the NFL, to name a few. “Everyone has the power to do good—simple actions can create a ripple effect for change,” Tran explained. “Register one person to vote! Read to one student each week! Plant a tree! The future suddenly looks so much brighter.”
