Gina Bartasi had always dreamed of starting her own business. After years of working in the healthcare industry, she saw a need for a better way to provide women with access to affordable, quality reproductive care. So, she founded Progyny, a company specializing in fertility and family-building benefits for employers and individuals. Despite facing numerous challenges and setbacks along the way, Gina remained steadfast in her vision, determined to make a difference in the lives of others. After founding Progyny, she heard employers’ desire to purchase fertility benefits directly from providers, resulting in millions in savings. Based on employers’ feedback and industry insights, Gina launched Kindbody in August 2018 with a team of experienced healthcare and industry veterans.